La carica della comunicazione


The customer’s identity is our starting point, we promote its values, its goals and its messages through our way of making communication. To Loading, creativity and communication include a much greater expression: we develop concepts that bind emotions, meaning and information in order to make the customer reach its target.

To us quality is not a destination, but a starting point: we make not only videos, but designed communication services to support the company in its brand management, advertising, marketing and below the line making.


In digital reality, Loading manages technological innovations and make them solid solutions for high quality productions that include digital products, web & social media marketing, advertising and web design.

Our professionals are highly skilled and have developed a strong harmony in action that mixes the individual’s skills and a mature multitasking ability.

To be digital means to be profoundly connected in activities that require precision, speed, sensibility, constantly aimed at the complete outcome of every single project.


Events are the turning point of corporate communication. Loading curates the entire planning, concept, production and post production process, with backstage & onstage footage. Under an accurate art direction and technical coordination, we complete video productions with further services: voice over, music & sound design, podcasts and installations.

During the operating phase, Loading accurately adapts to event changes and speed itself, sharing with the customer every step of the project. The final result can take many different aspects: it could be an advertisement, a corporate video, a highlight video or many other formats.


Our core business is a product born from our cooperation with the customer who relies its goals on us. Videos can be recorded both with material taken in different times and with real time footage of a corporate or institutional event; it can be valued with audio&video, motion graphics products. In both cases, speed and accuracy must be granted to the customers.

In order to reach the prefixed goal, Loading engages its management and its video team in every project, and boasts expertise with multiannual experiences.

In evidenza

Video Business Card: the 2.0 business card

Do you know that elegant little piece of printed paper that we share with new people, that it’s supposed to tell everything about us in few centimeters, making strangers curious about us? Yes, we are talking about the business card. Probably in a printed form, with few differences from year to year. Well, this is […]

I nostri lavori

Drone video footage and timelapse of Herbalife Nutrition national event

Drone video footage and timelapse of the Herbalife Nutrition national event – Italian Summit 2019

Herbalife event highlights – Bike tour Southern adventure tour 2018

During Bike tour event by Herbalife, Loading was in charge of video shooting, aerial shooting and editing of final highlights.

Neolife event highlights – European convention 30-31 August 2019 – Palacongressi Rimini

Shooting and editing of video highlights, in real time, made by the Loading team at the European convention of Neolife (August 2019)

Video production for Chamber of Commerce in Rome.

#comprasottocasa promotional campaign for the Rome Chamber of Commerce. Video production, copywriting, motion graphics

Video teaser for Maker Faire Rome Digital Edition 2020 – extended version

Realization of video teaser in motion graphics for Maker Faire Roma Digital Edition #MFR2020 #makerfairerome

Discover China’s Millennials: Fashion

Highlights video “Discover China’s Millennials” project by Loading+WT made in Shanghai, China

Fondazione ICSA – Convention 8th march 2019

Video of the convention realized by Loading team.


Advertising realized by Loading.

Italian Summit – Herbalife Italia

Video realized by Loading for the most important national event of Herbalife Italia in Rome.


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Via degli Olmetti 39/E - 00060 Formello (RM)

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+39 347 1443507



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